There are many events in Antavo: some are customer-driven, while others are system processes. This article aims to define which events triggered active members of the loyalty scheme and will be used in statistical analyses.
It’s important to distinguish between a customer’s active status and being considered an active member of the loyalty program.
The active status is reflected in the profile information on Customer Insights and is managed by the
statuscustomer attribute. The active status indicates that the customer is a consenting member of the loyalty program.On the other hand, the number of active members serves as the basis of billing.
Here’s the list of events registered by Management UI users, submitted through API, or by any other means, that result in the member being active.
Please note that besides the events listed in this table, the registration of any custom event will also result in marking the customer account as an active member.
Event name | Label | Active usage |
activity | Activity Activity events are registered when challenges are completed by the customer. | yes |
activity_approved | Activity approved | yes |
activity_denied | Activity denied | yes |
anniversary | Anniversary | no |
birthday | Birthday | no |
campaign_bonus | Campaign bonus | yes |
checkout | Checkout | yes |
checkout_accept | Checkout accept | yes |
checkout_accept_item | Checkout accept item | yes |
checkout_item | Checkout item | yes |
checkout_item_accept | Checkout item accept | no |
checkout_reject | Checkout reject | yes |
checkout_update | Checkout update | yes |
checkout_update_item | Checkout update Item | yes |
coupon | Coupon | yes |
coupon_assign | Coupon assign | no |
coupon_change | Coupon change | no |
coupon_redeem | Coupon redeem | yes |
coupon_unredeem | Coupon unredeem | yes |
currency_conversion | Currency conversion | no |
daily_login | Daily login | no |
daily_purchase | Daily purchase | no |
fitbit_activity | Fitbit activity The Fitbit module has been deprecated from the system. | yes |
invite | Invite | yes |
join | Join | yes |
level_down level_set level_up | Level down Level set Level up Levels is a legacy module. | yes no yes |
merge | Merge | no |
nps | Nps The Nps module has been deprecated from the system. | yes |
offer_redeem | Offer redeem | yes |
offline_treasure_code_found | Offline treasure code found | yes |
offline_treasure_found | Offline treasure found | yes |
opt_in | Opt in | yes |
opt_out | Opt out | no |
pending | Pending | yes |
pending_campaign_bonus | Pending campaign bonus | yes |
pending_expired | Pending expired | no |
pending_invalidate | Pending invalidate | no |
pending_validate | Pending validate | no |
point_add | Point add | no |
point_fix | Point fix | no |
point_spend | Point spend | no |
point_sub | Point sub | no |
point_unspend | Point unspend | no |
points_expired | Points expired | no |
profile | Profile | yes |
profiling_answer | Profiling answer | yes |
profiling_flow | Profiling flow | yes |
promotion_enter | Promotion enter | yes |
promotion_winner | Promotion winner | yes |
quiz | Quiz | yes |
referral_bonus | Referral bonus | yes |
referral_points | Referral points | yes |
refund | Refund | yes |
refund_item | Refund item | yes |
register | Register | yes |
release_points | Release points | yes |
reserve_points | Reserve points | yes |
revenue | Revenue | yes |
review | Review | yes |
review_approved | Review approved | yes |
review_downvote | Review downvote | no |
review_got_downvote | Review got downvote | no |
review_got_upvote | Review got upvote | no |
review_submit | Review submit | yes |
review_upvote | Review upvote | no |
reward | Reward | yes |
reward_bid | Reward bid | yes |
reward_revoke | Reward revoke | no |
reward_unbid | Reward unbid | yes |
reward_transfer | Reward transfer | yes |
share | Share | yes |
share_impression | Share impression | no |
social_connect | Social connect | yes |
social_follow | Social follow | yes |
subscribe | Subscribe | yes |
tier_change | Tier change | no |
tier_down | Tier down (due to expiration or manual change) | no |
tier_recalculation | Tier recalculation | no |
tier_up | Tier up (due to earning or manual change) | no |
treasure_found | Treasure found | yes |
video | Video | yes |
visit | Visit | no |
wheel_spin | Wheel spin | yes |