---
title: "Mailchimp"
slug: "mailchimp"
description: "The user manual provides comprehensive guidance on using the Antavo Management UI for managing loyalty programs."
updated: 2025-09-09T12:05:37Z
published: 2025-09-09T12:05:37Z
canonical: "docs.antavo.com/mailchimp"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.antavo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Mailchimp

Mailchimp is an all-in-one marketing platform that assists businesses in engaging with their customers through email marketing, social media advertising, and creating landing pages, e-postcards, and more.

Antavo’s Mailchimp integration facilitates the synchronization of customer data between the two platforms, enabling the use of collected data for Mailchimp emails.

> [!NOTE]
> This integration supports **one-way synchronization**, meaning data can only be sent **from Antavo to Mailchimp**, and not the other way around.

To access the configuration interface, navigate to the Modules menu and search for Mailchimp integration in the list.

## Configuring the Antavo – Mailchimp connection

### Obtaining the connection data from the Mailchimp platform

The setup of the Mailchimp integration requires inserting your **Mailchimp API key,** which can be obtained after logging in to the [Mailchimp platform](https://login.mailchimp.com/).

- Click on your name at the bottom left, then select **Account & billing**

![](https://cdn.document360.io/08a474ca-8fb4-4c3c-9cd8-665242086cd3/Images/Documentation/mailchimp.png)
- Navigate to **Extras → API Keys**
- Click the **Create A Key** button under the section called **Your API keys**

![](https://cdn.document360.io/08a474ca-8fb4-4c3c-9cd8-665242086cd3/Images/Documentation/api_mailchimp.png)
- Name your API Key as desired and click **Generate**

### Connecting Mailchimp in the Management UI

- Return to the Antavo Management UI and **copy the API key** in the **Connect Mailchimp** section
- Click **Connect**

![](https://cdn.document360.io/08a474ca-8fb4-4c3c-9cd8-665242086cd3/Images/Documentation/connect_mailchimp.png)

## Customer synchronization

Once the connection is established, selecting Mailchimp from the list of integrations allows you to choose the customer data to be synchronized from Antavo to Mailchimp.

Click the **Add new field +** to configure the field synchronization between the two systems.

- The items in the left column’s dropdown called **Loyalty fields** display the fields that are found within Antavo
- **Remote fields** represent the equivalent fields in Mailchimp
- To add more **field mappings**, add new rows at the bottom
- Click **Save**

After saving, data from Antavo will be sent to Mailchimp to update contact data. The list of contact fields is obtained from your Mailchimp account.

Once a field pairing is created, it can only be reset after first deleting it by clicking the trashcan icon.

![](https://cdn.document360.io/08a474ca-8fb4-4c3c-9cd8-665242086cd3/Images/Documentation/sync-setup (4).png)