---
title: "Activation campaigns"
slug: "activation-campaigns"
description: "The user manual provides comprehensive guidance on using the Antavo Management UI for managing loyalty programs."
updated: 2024-07-08T20:30:23Z
published: 2024-07-08T20:30:23Z
canonical: "docs.antavo.com/activation-campaigns"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.antavo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Activation campaigns

In addition to incentivizing customers to make purchases, you can engage them outside of the buying cycle by running gamification campaigns with Workflows. Whether it’s a visit or a share, honoring simple actions with gamification functionalities will make your customers feel acknowledged and stay with you in the long run.

**The cases we will explore in this article:**

- [Case 1: Increase welcome bonus from 100 to 1000 points for one month](/v1/docs/activation-campaigns#case-1-increase-welcome-bonus-from-100-to-1000-points-for-one-month)
- [Case 2: Incentivize customers to start sharing](/v1/docs/activation-campaigns#case-2-incentivize-customers-to-start-sharing)
- [Case 3: Reward a visit event with an instant coupon](/v1/docs/activation-campaigns#case-3-reward-a-visit-event-with-an-instant-coupon)

## Case 1: Increase welcome bonus from 100 to 1000 points for one month

Encourage visitors and non-loyalty customers to join your loyalty program with a generous welcome bonus. As this is a temporary campaign, they will feel the urge to take action.

![](https://cdn.document360.io/08a474ca-8fb4-4c3c-9cd8-665242086cd3/Images/Documentation/welcome-bonus-workflow.jpg)

1.****Open **Workflows management**and click **Create new campaign** and configure campaign settings

2. **Name** the workflow****and click**Create**

3. Drag and drop an **Event trigger** to the canvas The initial step of the workflow is defining the *Opt-in event* that will trigger the workflow to begin

- Set the *Opt-in* event as the **Event type**
- Click the **Update** button

![](https://cdn.document360.io/08a474ca-8fb4-4c3c-9cd8-665242086cd3/Images/Documentation/optin_event.PNG)

4. Add a **Campaign bonus** action to the canvas and connect it to the **action (lower)** branch of the Event trigger

- Set **Points** to *900* You don’t need to add 1000 points here, as you are already rewarding the Opt-in event with 100 points in your loyalty program. Only enter *1000* if you would like to award 1100 points.
- Fill in the **Description** field This message will appear on the Points history page, indicating why bonus points were added to the customer’s balance.
- Click the **Update** button

![](https://cdn.document360.io/08a474ca-8fb4-4c3c-9cd8-665242086cd3/Images/Documentation/welcome-bonus-action.jpg)

*In this example, we have set up a 900-point bonus.*

Congrats, your campaign is all set! Don’t forget to save your workflow by clicking**Save** before closing the page. When you are ready to activate your workflow, set the status to *Active* on the top of the canvas.

---

## Case 2: Incentivize customers to start sharing

In this use case, we aim to target customers who haven’t shared any of your pages. The goal is to encourage them to start sharing by running an activation campaign, offering double points for their shares over two weeks. At the end of the workflow, customers will be added to a predefined list to track engagement. It’s important to note that this workflow will adjust the behavior of the Social share module only regarding rewarded points, while all other rules (such as daily share limits and enabled networks) will remain unchanged.

![](https://cdn.document360.io/08a474ca-8fb4-4c3c-9cd8-665242086cd3/Images/Documentation/double-points-social-share-bonus-points-customer-filter.jpg)

1.****Open **Workflows management**and click **Create new campaign** and configure campaign settings

2. **Name** the workflow****and click**Create**

3. Drag and drop an **Event trigger** to the canvas The initial step of the workflow is defining the Share event that will trigger the workflow to begin

- Set the *Share* event as the **Event type**
- Click the **Update** button

![](https://cdn.document360.io/08a474ca-8fb4-4c3c-9cd8-665242086cd3/Images/Documentation/share_event.PNG)

*This is how we’ve defined and dated the event that will award customers with bonus points for sharing.*

4. Add a **Customer attribute filter** to the canvas and connect it to the **action (lower)** branch of the Event trigger Now we are filtering customers who have already performed a social Share action successfully. Don’t worry, we will take care of the negation in the next step.

- Select *Relations* as the customer **attribute name**
- Add the *action taken* **operator**
- Select the *share* action in the **Value** field
- Click the **Update** button

![](https://cdn.document360.io/08a474ca-8fb4-4c3c-9cd8-665242086cd3/Images/Documentation/double-points-social-share-customer-attribute-filter.jpg)

*This is how customers who have already shared at least once are filtered.*

5. Add a **Campaign bonus action** to the canvas and connect it to the**failure (red)** branch of the Customer attribute filter By connecting the action to the failure branch, we are targeting customers who are *NOT*in the segment of customers who have already shared.

- Set **Points** to *{event.points}* You don’t need to add a double multiplier here because the customer has been rewarded once already according to the settings in the Incentivized purchase module. However, if you want to triple the points the customer gets for the checkout, use a double multiplier (*{event.points}*2*).
- Fill in the **Description** field This message will appear on the Points history page, indicating why bonus points were added to the customer’s balance.
- Click the **Update** button

![](https://cdn.document360.io/08a474ca-8fb4-4c3c-9cd8-665242086cd3/Images/Documentation/double-points-social-share-bonus-points.jpg)

*Here’s how we double the points that customers will receive for sharing pages.*

6. Add an **Add to list** action to the canvas and connect it to the **success (green)** branch of the Campaign bonus action Before you start setting up the workflow, ensure you have created a list for the customers who will be a part of this campaign under the Customer insights menu.

- Select the list you’d like to add customers to in the **List** field
- Click the **Update** button

![](https://cdn.document360.io/08a474ca-8fb4-4c3c-9cd8-665242086cd3/Images/Documentation/share-the-love-list (1).jpg)

*This is how the list is selected.*

Congrats, your campaign is all set! Don’t forget to save your workflow by clicking**Save** before closing the page. When you are ready to activate your workflow, set the status to *Active* on the top of the canvas.

---

## Case 3: Reward a visit event with an instant coupon

Encourage customers to engage with your latest blog post or product catalog by rewarding them with a one-time 5% coupon, which they can use toward their next purchase.

![](https://cdn.document360.io/08a474ca-8fb4-4c3c-9cd8-665242086cd3/Images/Documentation/visit-campaign-instant-coupon-reward.jpg)

1.****Open **Workflows management**and click **Create new campaign** and configure campaign settings

2. **Name** the workflow****and click**Create**

3. Drag and drop an **Event trigger** to the canvas The initial step of the workflow is defining the *Visit* event that will trigger the workflow to begin

- Set the*Visit* event as the **Event type**
- Click the **Update** button

![](https://cdn.document360.io/08a474ca-8fb4-4c3c-9cd8-665242086cd3/Images/Documentation/visit_event (1).PNG)

*This is how we have defined and dated the event that will award customers bonus points for their visit.*

4. Add an **Event attribute filter** to the canvas and connect it to the **action (lower)** branch of the Event trigger

- Select *URL* as the event **attribute name**
- Add the *equals with* **operator**
- Add the exact URL of the page you would like your customers to visit in the **Value** field
- Click the **Update** button

![](https://cdn.document360.io/08a474ca-8fb4-4c3c-9cd8-665242086cd3/Images/Documentation/visit-event-attribute (1).jpg)

*In this step, we apply the campaign to a specific URL.*

5. Add an **Assign coupon action** to the canvas and connect it to the **success (green)** branch of the Event attribute filter In this step, we will configure all the necessary details to define the 10% off coupon codes that will be assigned to customers.

- Choose the **coupon source**
  - **Generate**: If you want Antavo to generate codes, define the coupon pattern in the Pattern field, using:

For example, BIRTHDAY### generates codes like BIRTHDAY596.
    - # for digits (0-9),
    - @ for alphabetic characters (A-Z),
    - * for alphanumeric characters
    - all other characters can be added as literals
  - **Remote**: If you prefer more control, set a callback URL endpoint in the URL field to provide coupon codes.

- Set the **coupon type** to *percentage*
- Set the **value** of the coupon to *5*
- Set the *expiration time* (optional)
- Click the**Update** button

![](https://cdn.document360.io/08a474ca-8fb4-4c3c-9cd8-665242086cd3/Images/Documentation/visit-coupon-assign.jpg)

*In this example, we have set up a 5% percent coupon generated by Antavo with an expiration time of 1 month.*

6. Add a **Webhook message action**to the canvas and connect it to the **success (green)** branch of the Assign coupon action

As coupons are not sent to customers automatically by Antavo, customers will only learn that they have received a coupon if you notify them. Antavo can provide you with the necessary information in the form of a webhook message. This way, you can send a notification to your customers through your newsletter provider and handle coupon redemption restrictions in your webstore environment. In this step, we will set up a webhook message, but make sure you consult with your developer team and refer to [Actions article](/v1/docs/actions) beforehand.

- Add the **URL** of the webhook endpoint that your developers have set up
- Set a **timeout value** for the webhook request in seconds This is optional, but if you leave it blank, the default value of 1 second will be applied.
- Set the**content type** The data can be sent in either URL-encoded or in JSON format, whichever is more comfortable for your developer.
- In the **Fields** section, add the list of the information you need Antavo to provide
- Click the **Update** button

Please, make sure to consult with your developer when setting up webhook messages.

![](https://cdn.document360.io/08a474ca-8fb4-4c3c-9cd8-665242086cd3/Images/Documentation/webhook_coupon-6 (3).png)

*In this example, we have added all the coupon redemption information to the webhook message, including the customer ID, coupon code, coupon value, coupon type, and expiration date. We used the JSON content type and the appropriate key format.*

**If you have a Trigger Marketing Communication action node in the left sidebar**, you don’t need to process a webhook message. Antavo can trigger an event in your newsletter provider, which will send coupon codes to your customers. To use the out-of-box solution, add a **Trigger Marketing Communication action** instead of the Webhook message action this way:

6. Add a **Trigger Marketing Communication action**to the canvas and connect it to the **success (green) branch** of the Assign coupon action

- Select the event you would like to trigger from the dropdown list that appears in the **Event** field
- Fill the **Payload** with the content you want to include in the event
- Click the **Update** button

![](https://cdn.document360.io/08a474ca-8fb4-4c3c-9cd8-665242086cd3/Images/Documentation/external-event-3.jpg)

Congrats, your workflow is all set! Don’t forget to save your workflow by clicking the**Save** button before closing the page. When you want to activate your workflow, set the status to *Active* at the top of the canvas.